Branding, Communication, Packaging


Brand identity design for a high fashion brand. MSTZ is a fashion brand founded by four versatile young designers. Offering a contemporary twist to the traditional Indian attire, MSTZ has already made a mark in the fashion industry. Bridal wear, ethnic Indian wear, and alternative classics are some of the products in their offering. We drew inspiration from the Indian ethnic and developed 4 distinct motifs in miniature style which depict the versatile form of the brand. These motifs further play out in a dynamic modular structure across varied collaterals for the brand - packaging boxes, stationery and packaging bags.