Branding, Communication

Colournext 20

ColourNext is the annual colour forecast for Indian interiors. Targeting architects and interior designers through an exhibition, digital and print media. We worked towards creating a visual language for the colour forecast which creates a unified communication across all collaterals - decor direction book, colour book, swatch kits and the exhibition. The visual language is derived from the Colour of the year - Curiosity which captures the spirit of progression and metamorphosis. A layered visual vocabulary allows for a modular engagement across the varied collaterals. (The design exercise has been carried out for and in collaboration with studio Wariwatai)