Branding, Communication, typography
Brand Identity design for a Architectural Event. FRAME is instituted as an independent, biennial professional conclave on contemporary architecture. This conclave is a integration of varied thoughts and ideas in the space of architectural design. Villacmyk worked on creating a modular and dynamic brand identity which captures this spirit of the event. A visual hierarchy was charted out for each FRAME vertical - professionals, students and organisers. Each represented with a unique pattern and colour. Further, a unique type character set was built to support the signage system for the event.