Branding, Communication, Illustration, Web Design

ACCELQ Branding

AccelQ is a fresh, agile, simplified, innovative and continuous platform for API Testing and Automation. We draw a parallel between the Ocean and the IT Industry and create a mascot driven brand identity. The Octopus as an animal is known to be intelligent, adaptable, agile and dynamic - similar to the concepts of AccelQ. As a mascot of AccelQ we have ‘Q’ the Apptopus interacting with the Software and Application aspects of the IT industry. This concept also offers a brilliant visual platform to showcase the brand and extend it seamlessly across various collaterals.

Design & Creative Direction

Trusha Sawant

Brand Positioning & Strategy

Waseem Chisthy