Branding, Communication, Illustration


Brand identity design for a boutique hotel in Goa. Amrapali • House of Grace is an independent-minded, boutique hotel with a high level of personalised service. The brand identity - monogram draws inspiration from the Azulejo tile art of Goa and brings the identity back to its roots. A bold outer shell of the letter ‘A’ houses graceful and elegant interior forms. The identity has a dynamic form which can be used as a whole or in parts as a pattern. Each individual form of the 'A' monogram gets applied in varied brand communications to unable recall.