Branding, Illustration, Packaging, Visual Language
Tribe Kulture is an organic food brand which brings to you unique handpicked food products from Tribal Regions of India. Tribe Kulture is located in the midst of Araku Valley where they work with tribal communities to create a sustainable ecosystem of ethical and fair trade farming. They aim to celebrate tribal cultures, practices and values through this brand.
Traditional tribal arts are the inspiration to create the brand identity.The simple geometric forms of the warli art-form helped create a very humble and descriptive symbol. The entire unit captures a quaint life the farmers live at the foothills of the Araku Valley.
The visual language is a layered mix of hand drawn botanical illustrations representing each of the products. Each of the colours in the colour palette represents one of the brand verticals - spices, staples, wellness, condiments, beverages and gourmet. The identity as a whole is earthy, conscious, artisanal and embraces the Indian vernacular.